Toy Inventors Elaine and Kurt talk about licensing their characters Squaredy Cats [ 23:51 ] Play in Popup | Download
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Photo by Nicole Robinson
Kurt Marquart and Elaine de la Mata, also known as Monkey Doodle Dandy are illustrators and toy inventors who have just successfully licensed one of their characters designs – Squaredy Cats™to be made into plush toys. In this interview the duo talk about their process of getting ideas and how they went about getting their idea licensed, including using a licensing agent. What was really clever was the way they used facebook to work out the target market for their characters and to build up a following for them even before the toys were produced. You can hear more about this in the interview.
Squaredy Cats™ is copyright Monkey Doodle Dandy, Inc., Kurt Marquart and Elaine de la Mata
www.monkeydoodledandy.com
Squaredy Cats on Facebook
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Hi, I'm Tara a freelance graphic designer based in Northamptonshire, UK with future ambitions to be more of an ideas, invention, product designer person. This blog will include useful inventor information I find plus inventor interviews. You can also find me at www.graphicdesignblog.co.uk
{ 4 comments… read them below or add one }
I love squaredy cats they’re really cute
Hi Sara, I think so too
Great idea, they seem to have their own characteristics, one looks like a cheerleader? Can’t wait to see the podcast, I have two little girls in mind for these cats!
Suzanne U.
Hi Suzanne
Cute aren’t they. The podcast is at the top oft he post – hope you enjoy it.
Thanks
Tara