How Toy Inventors Kurt Marquart and Elaine de la Mata Licensed Squaredy Cats (Podcast)

by Tara

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Kurt and Elaine Monkey Doodle Dandy Toy Inventors and Developers

Photo by Nicole Robinson

Kurt Marquart and Elaine de la Mata, also known as Monkey Doodle Dandy are illustrators and toy inventors who have just successfully licensed one of their characters designs – Squaredy Cats™to be made into plush toys. In this interview the duo talk about their process of getting ideas and how they went about getting their idea licensed, including using a licensing agent. What was really clever was the way they used facebook to work out the target market for their characters and to build up a following for them even before the toys were produced. You can hear more about this in the interview.

Squaredy Cats

Squaredy Cats Toy Invention

Squaredy Cats™ is copyright Monkey Doodle Dandy, Inc., Kurt Marquart and Elaine de la Mata

www.monkeydoodledandy.com

Squaredy Cats on Facebook

If you enjoyed this inventor interview you can read more here.

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{ 4 comments… read them below or add one }

Sara Dee March 29, 2012 at 5:43 am

I love squaredy cats they’re really cute

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Tara April 5, 2012 at 1:00 pm

Hi Sara, I think so too :)

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suzanne April 20, 2012 at 12:26 pm

Great idea, they seem to have their own characteristics, one looks like a cheerleader? Can’t wait to see the podcast, I have two little girls in mind for these cats!

Suzanne U.

Reply

Tara April 20, 2012 at 12:28 pm

Hi Suzanne
Cute aren’t they. The podcast is at the top oft he post – hope you enjoy it.
Thanks
Tara

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