How a New Satchel Company was Formed and went Kitchen to Catwalk

by Tara

This video was just tweeted by Charlie from http://ventureproof.com/ and I had to share it, it’s great. It shows how The Cambridge Satchel Company was formed. It’s a fantastic short video and just shows the power of social media and blogging to get the word out about a product.

“A British mum-of-two starts a global fashion craze from her kitchen table. This film charts the rise of Julie Deane & The Cambridge Satchel Company. From creating the satchel idea to becoming a hit with vloggers and bloggers and then exploding onto the fashion world; we see how Julie used the web to go from kitchen to catwalk.”

{ 2 comments… read them below or add one }

karl September 11, 2012 at 12:32 am

Awesome!! Love this video! Thks for sharing! I am also an inventright student, and hope one day to post a similar video :) )

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Tara September 11, 2012 at 11:05 am

Hi Karl, good luck with you inventions and the InventRight Course

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