One Simple Idea by Stephen KeyIf you have read my blog before you may be aware that I am a big fan of Stephen Key’s method of licensing ideas without spending much money. Stephen Key’s previous book “One Simple Idea” is one of my favourites on invention and licensing so I was excited when Stephen emailed me to say he has a new book coming out soon. This time still called “One Simple Idea” but aimed at “Startups and Entrepreneurs“. The book will be out on November 5th from Amazon and Barnes and Noble and I am very keen to get reading. Stephen has also volunteered to do a Skype interview when I have read the book.

You also can get special bonuses ordering the book through the Inventright website

One Simple Idea for Startups and Entrepreneurs

A brief Synopsis from One Simple Idea for Startups and Entrepreneurs from the notes Stephen sent me

One Simple Idea for Startups and Entrepreneurs, helps people understand how to kick fear to the curb and start a business. There are four major things to do to be able to make a dream become a reality.

Keep it simple

If you focus on simple ideas, it can help you face your fear and overcome anxiety. It isn’t necessary to reinvent the wheel to start a business.

Ways of testing an idea

It may seem like a huge undertaking to try and test a simple product, but there are easy ways to do this to help shove the anxiety of starting a business aside.

How to plan

The best way to plan your business is to do the math. The bottom line is, at the end of the day, can you put money in your pocket?

Keeping it going

This is one of the most daunting things to consider when starting a small business.

Everybody has an idea. The idea of starting a business is frightening, but these things helped me understand how to take away the risk, and find the courage to jump off the ledge.