This video was just tweeted by Charlie from and I had to share it, it’s great. It shows how The Cambridge Satchel Company was formed. It’s a fantastic short video and just shows the power of social media and blogging to get the word out about a product.

“A British mum-of-two starts a global fashion craze from her kitchen table. This film charts the rise of Julie Deane & The Cambridge Satchel Company. From creating the satchel idea to becoming a hit with vloggers and bloggers and then exploding onto the fashion world; we see how Julie used the web to go from kitchen to catwalk.”