Tara: Your name, invention name and website URL?
Ginny: Ginny Scales-Medeiros Flawless Selftanning System www.ginnyscalesmedeiros.com
Tara: Please could you tell me a little bit about where you are based, your background experience how you first started inventing?
Ginny: I am located in the SanFrancisco Northbay, Santa Rosa I have had dreams about inventions my whole life and talk about it in my New Novel “What is Normal?” www.whatisnormal.tv I have no experiance in this field and Eli Whitney the inventor of the cotton gin, had no prior experience with the cotton industry. We are visionarys
Tara: Please could you tell me a little bit about your invention, what it is, and how you came up with the idea?
Ginny: Knowing the dangers of too much sun or cancer causing tanning beds. Sunless tanning is the best option,yet there are down sides. I bought clear sunless tanning products that you couldn’t see while applying them and ended up with streaks.I also bought the sunless products with dyes and bronzers that showed where she was applying them, but were messy and the dyes stained my sheets and clothes. I knew there was a market out there for sunless tanning products and had seen for myself the flaws in what was presently available, which made me determined to create a sunless tanning product that was flawless.
I spent hours and hours on the computer learning about different ingredients, different light responsive compounds and how to get My idea patented. I had got my idea while at Disneyland. When entering the park, they stamped my hand and the hands of my children. Right there, I had a light bulb moment. I thought why not take the ingredient in all sunless tanning products, dihydroxyacetone, that is invisible when applying it and add a light responsive ingredient that shows up under a special light. You could then see where you were applying your sunless product under the hand held light. If you missed a spot, you could fix it. No need for any added messy dyes or bronzers.
Tara: What were the first steps you took after having your idea?
Ginny: I started mixing formulations in my Kitchen. I entered contests with it and Won 1st place in a national Woman’s magazine “New Woman Magazine”
Tara: Did you get presentation drawing sheets produced or make a prototype of your invention, how did you go about this?
Ginny: I mixed standard store bought sunless tanners with Light responsive ingredients. If you take a black light into your bathroom you will see many products contain Light responsive ingredients that you already put on your skin.
Tara: Did you try and patent or protect your idea in any way and how did you go about it?
Ginny: I hired a Patent Trademark lawyer. 1st International patent search. 2nd apply for patent.
Tara: Did you always intend manufacturing your invention yourself or did you look into licensing the idea?
Ginny: I started manufacturing with a boutique manufacturer. It cost more money but the assistance I got from them was valuable starting out.
Tara: How did you go about finding a suitable manufacturer for your invention and did you self fund this?
Ginny: I looked for someone in suncare and making quality products.
Tara: What have you found are the best ways of promoting your invention?
Ginny: I contacted editors from top magazines and was featured in Elle, Fitness, Shape, Health, on ABC,NBC, and knocked on the doors of World Class Spa resorts like The Canyon Ranch. I also pitched QVC my self and got to sell it on air myself too.
Tara: What were the most difficult elements of bringing your invention to market?
Ginny: The most difficult elements for me were the nay sayers. I do have a personality that enjoys the win of proving I can… Thank God Literally and figuratively!
Tara: How long has it taken from your initial idea to taking it to market?
Ginny: I started my research in 1994 and was awarded my 1st patent in 1997. I started manufacturing it while it was patent pending (understand you have more protection while your patent is pending, because no one knows what you have until it is public) about 3 yrs to get to market.
Tara: Is there anything you learned developing your invention that you would now do differently if you had to do it all again?
Ginny: Yes, I would have stuck with building a foundation in one area and grow from there.
Tara: What advice would you give any aspiring inventor with an idea?
Ginny: 1st you know if you have a real invention if you can NOT stop thinking about it, until its manifested. Mke sure you have done a comprehensive International Patent search before anything else and is there a market for it?
Tara: Where can people find out more about you your invention?
Ginny: You may google Ginny Flawless self tanning or go to http://whatisnormal.tv/ginny/invention/ click on the Press and Spa page too this part of my journey is included in my new Novel “What is Normal?” and I am also a free Agent with my Registerd Trademark & Patents up for license
Are you an inventor or invention expert with an interesting story or advice to share? Please get in touch via the contact form or email tara (at) ideasuploaded (dot) com