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Kurt and Elaine Monkey Doodle Dandy Toy Inventors and Developers

Photo by Nicole Robinson

Kurt Marquart and Elaine de la Mata, also known as Monkey Doodle Dandy are illustrators and toy inventors who have just successfully licensed one of their characters designs – Squaredy Cats™to be made into plush toys. In this interview the duo talk about their process of getting ideas and how they went about getting their idea licensed, including using a licensing agent. What was really clever was the way they used facebook to work out the target market for their characters and to build up a following for them even before the toys were produced. You can hear more about this in the interview.

Squaredy Cats

Squaredy Cats Toy Invention

Squaredy Cats™ is copyright Monkey Doodle Dandy, Inc., Kurt Marquart and Elaine de la Mata

Squaredy Cats on Facebook

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