You can now also subscribe to The Ideas Uploaded Podcast on Itunes
Kurt Marquart and Elaine de la Mata, also known as Monkey Doodle Dandy are illustrators and toy inventors who have just successfully licensed one of their characters designs – Squaredy Cats™to be made into plush toys. In this interview the duo talk about their process of getting ideas and how they went about getting their idea licensed, including using a licensing agent. What was really clever was the way they used facebook to work out the target market for their characters and to build up a following for them even before the toys were produced. You can hear more about this in the interview.
If you enjoyed this inventor interview you can read more here.
Are you an inventor with an interesting story to share? Please get in touch via the contact form or email tara (at) ideasuploaded (dot) com