Ideo is a large high profile design and innovation company in the USA with other offices around the world. Below you can see a video of David Kelley talking about Creativity and Innovation the Ideo way.

found via twitter user @77A

I have previously read a book by Thomas Kelley (Ideao co founder and David’s brother) The Art Of Innovation: Success Through Innovation the IDEO Way – which is all about the way the company works which is an inspiring read. It’s a year or so since I read the book, but one thing I strongly remember is how they had a section with storage for “interesting things”, this could be anything parts of electronics, toys, etc etc. The box was there to be used for inspiration and rough prototyping and everyone was encourage to keep find and keep things to go in the resource box.